The Queensland Rugby Union (QRU) today announced Zoo Sport as its new apparel partner under a wide-ranging four-year agreement.
The St.George Queensland Reds will wear the new Zoo Sport kit for the first time in Super Rugby this Saturday against the Rebels in Melbourne and will train in Zoo apparel from today.
All QRU players, coaches and staff will wear Zoo Sport kit as they deliver QRU rugby programs throughout the state.
QRU CEO Richard Barker said: "This is an exciting new partnership between QRU and a dynamic company which has developed a reputation in Europe, Australia and New Zealand for servicing Rugby teams and sporting organisations with high quality garments.
"Zoo Sport is the right fit for our elite teams as well as providing the necessary level of support to the QRU's state-wide rugby programs. We also expect that many of our Queensland clubs and our wider rugby community will want to discuss their future kit requirements with Zoo Sport, who base their Australian operations in Queensland."
The partnership with the Queensland Rugby Union is Zoo Sports first foray into Super Rugby with the Reds to be Zoo Sports sole Australian representative in the Super Rugby competition for the term of the agreement. Earlier this year, Zoo Sports was apparel partner to the inaugural Brisbane Global Rugby Tens.
Zoo Sport Commercial Director Adam Goldberg said: "At Zoo Sport, we have rapidly gained a reputation for delivering the highest quality on and off field kit, on time, every time. It's a commitment that we have honoured both here in Australia and in the United Kingdom for the last ten years.
"Queensland Reds players and fans can look forward to wearing products which are not only designed to withstand the harshest conditions and the on-field hits, but also to provide the wearer with maximum comfort at all times.
"We look forward to working with key stakeholders across multiple business divisions at Queensland Rugby, including the merchandise team, coaching staff and playing roster. The Zoo Sport design and production teams are developing a range of apparel which is not only exclusive to the Queensland Rugby teams, but also the most technologically advanced."
The QRU will announce the detail around the release of Reds/Zoo Sport branded merchandise in the coming weeks.