Wed 26th July 17 :

Learning from the experts: Rugby Expo 2017 to showcase successes from other challenger sports in pro game-focused conference programme


Rugby has taken massive strides but in most parts of the world remains a challenger sport, fighting for audience, mindshare and media attention.

In this year's hard-hitting conference programme, Rugby Expo will recognise the achievements of both codes over the past 25 years and look to successful challenger sports for inspiration and practical lessons on growing commercially successful sports brands operating in tough and crowded markets.

Delegates will hear from senior representatives of a range of sports about their secrets for success, and from CEOs of union and league clubs who will put the lessons through the filter of the real-life challenges facing the sport today.

Attention will then switch from the pro game to grass roots and community rugby, as the 2017 event will provide a greater focus on interactive content, with coaching demos and group sessions led by leading experts and star names from the sport.

In a change to previous years, Rugby Expo 2017 will see a new format designed to further support and engage those from the professional and community game.

The conference and exhibition will be combined into one extended day, providing attendees with 12+ hours packed with high-level discussion and debate, partner events and a busy exhibition showcasing the latest rugby-focused products and services.

Attending Rugby Expo
This year there are two types of delegate passes available to attend Rugby Expo:

Pro game delegates
- Access to the event including both the exhibition and full conference programme on Wednesday 08 November
- An invitation to an exclusive networking event for VIPs, sponsors, exhibitors and club representatives hosted on the evening of Tuesday 07 November
- Delegate pack including event brochure and full delegate list
- Lunchtime refreshments

Early bird (before 31 July) £195+VAT
Standard pass £295+VAT
Group pass (3+ attendees) £195+VAT per person

Community club delegates
- Access to the event including both the exhibition and community club conference programme on Wednesday 08 November (afternoon/evening only)
- Delegate pack including event brochure and full delegate list
- Evening refreshments

Standard pass £20+VAT per person*

Attend Rugby Expo 2017 and get two free tickets to Wasps vs Newcastle Falcons
The Ricoh Arena is offering Rugby Expo delegates the chance to experience Aviva Premiership Rugby live as Wasps take on Newcastle Falcons on Saturday 18 November 2017.

All Rugby Expo 2017 delegates will be eligible for two free tickets to the fixture – information about how to apply for the tickets will be sent to delegates upon completion of registration.

For information on sponsor or exhibitor opportunities, or to attend Rugby Expo 2017 as a delegate, please contact Jenny Forbes, head of business development, at This email address is being protected from spambots. You need JavaScript enabled to view it. or on +44 (0) 843 289 0583.

*Please note that community club delegates will be required to provide information regarding their role at their respective club and passes will be chargeable to the club.